The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, and also other realities concerning modern B2B advertising and marketing. We discuss exactly how the purchasing trip is currently entirely fragmented and also the manner in which area structure can aid marketing professionals take

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and other realities concerning modern B2B advertising. We review how the buying journey is now totally fragmented and the way that community building can help marketers take back control of the exploration and also need generatio